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Black Branding: The Fight for Dignified Representation

A timely conversation on the representation of the Black community in today’s media landscape.

Saturday, October 3, 2020
7:00PM-8:30PM

Location: Facebook Live and YouTube Live

What is the role of marketing and branding in shaping perceptions of African-American individuals and culture? Join us for a virtual dialogue between cultural branding experts, Roy Broderick, Jr. and Nikki Barjon on the portrayal of the Black community through images and the media in today’s complex American cultural environment. They will also discuss the various ways in which they attempt to shape and influence the Black narrative to non-Black audiences, and the power of images to tell a dignified story of the Black experience. Broderick, the President and CEO of Authentique Agency, and Barjon, the Managing Director of The Brandshoppe and the Founder of Crownville, are both leaders in the industries of branding and marketing with decades of experience representing and serving top film studios, television networks, cultural museums, celebrity artists, and public figures. True Colors is proud to present this timely conversation in partnership with the Goizueta Business School at Emory University.

The conversation will be streamed live through the True Colors Theatre Facebook page and YouTube Live.

Our Panelists:

Nikki Barjon
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Roy Broderick, Jr.
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Our Sponsor:

Use this button to RSVP! Although an RSVP is not completely necessary since we have decided to stream the event through Facebook and YouTube, we realize that some of our patrons may prefer it.